Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method

Research output: Contribution to journal › Article › peer-review

80 Citations (Scopus)

Original language	English
Pages (from-to)	357-389
Journal	Journal of Research in Interactive Marketing
Volume	14
Issue number	4
DOIs	https://doi.org/10.1108/JRIM-11-2018-0147
Publication status	Published - 13 Nov 2020

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title = "Analyzing the effects of visual aesthetic of Web pages on users{\textquoteright} responses in online retailing using the VisAWI method",

author = "\{Ramezani nia\}, Masoud and Sajjad Shokouhyar",

year = "2020",

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doi = "10.1108/JRIM-11-2018-0147",

language = "English",

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T1 - Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method

AU - Ramezani nia, Masoud

AU - Shokouhyar, Sajjad

PY - 2020/11/13

Y1 - 2020/11/13

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DO - 10.1108/JRIM-11-2018-0147

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JO - Journal of Research in Interactive Marketing

JF - Journal of Research in Interactive Marketing

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