Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method

Masoud Ramezani nia, Sajjad Shokouhyar

Research output: Contribution to journal › Article › peer-review

60 Citations (Scopus)

Original language	English
Pages (from-to)	357-389
Journal	Journal of Research in Interactive Marketing
Volume	14
Issue number	4
DOIs	https://doi.org/10.1108/JRIM-11-2018-0147
Publication status	Published - 13 Nov 2020

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title = "Analyzing the effects of visual aesthetic of Web pages on users{\textquoteright} responses in online retailing using the VisAWI method",

author = "{Ramezani nia}, Masoud and Sajjad Shokouhyar",

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AU - Ramezani nia, Masoud

AU - Shokouhyar, Sajjad

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