Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method

Masoud Ramezani nia, Sajjad Shokouhyar

Research output: Contribution to journalArticlepeer-review

51 Citations (Scopus)
Original languageEnglish
Pages (from-to)357-389
JournalJournal of Research in Interactive Marketing
Volume14
Issue number4
DOIs
Publication statusPublished - 13 Nov 2020

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