An investigation into the applicability of customer relationship marketing in the Banking Sector

Tareq Rasul, E Ong

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 2017
Event	1st International Conference on Advanced Research (ICAR) - Domain Hotel, Manama, Bahrain Duration: 25 Jan 2017 → 26 Jan 2017 https://apiar.org.au/conference/1st-international-conference-on-advanced-research-icar-2017-bahrain/

Conference	1st International Conference on Advanced Research (ICAR)
Abbreviated title	ICAR
Country/Territory	Bahrain
City	Manama
Period	25/01/17 → 26/01/17
Internet address	https://apiar.org.au/conference/1st-international-conference-on-advanced-research-icar-2017-bahrain/

Cite this

@conference{504177c0bd254c56b4c19b64e97b78ce,

title = "An investigation into the applicability of customer relationship marketing in the Banking Sector",

author = "Tareq Rasul and E Ong",

year = "2017",

language = "English",

note = "1st International Conference on Advanced Research (ICAR), ICAR ; Conference date: 25-01-2017 Through 26-01-2017",

url = "https://apiar.org.au/conference/1st-international-conference-on-advanced-research-icar-2017-bahrain/",

}

TY - CONF

T1 - An investigation into the applicability of customer relationship marketing in the Banking Sector

AU - Rasul, Tareq

AU - Ong, E

PY - 2017

Y1 - 2017

UR - https://apiar.org.au/conference/1st-international-conference-on-advanced-research-icar-2017-bahrain/

M3 - Conference paper

T2 - 1st International Conference on Advanced Research (ICAR)

Y2 - 25 January 2017 through 26 January 2017

ER -