Advertising Expenditure and Stock Performance: A Bibliometric Analysis

Tareq Rasul, Weng Marc Lim, Michael Dowling, Satish Kumar, Raouf Ahmad Rather

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Advertising Expenditure and Stock Performance: A Bibliometric Analysis'. Together they form a unique fingerprint.

Business & Economics