A discussion of the benefits of relationship marketing for Banks: A literature review

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Pages	38
Publication status	Published - 2016
Event	2nd Asia Pacific Conference on Contemporary Research (APCCR) - Arena Star Hotel , Kuala Lumpur, Malaysia Duration: 25 Nov 2016 → 26 Nov 2016 Conference number: 2 https://apiar.org.au/wp-content/uploads/2016/06/8_2nd-Asia-Pacific-Conference-on-Contemporary-Research-KL-Malaysia.pdf

Conference	2nd Asia Pacific Conference on Contemporary Research (APCCR)
Abbreviated title	APCCR
Country/Territory	Malaysia
City	Kuala Lumpur
Period	25/11/16 → 26/11/16
Internet address	https://apiar.org.au/wp-content/uploads/2016/06/8_2nd-Asia-Pacific-Conference-on-Contemporary-Research-KL-Malaysia.pdf

Cite this

@conference{4aff1b82be4d475bb08a8148c2f057d9,

title = "A discussion of the benefits of relationship marketing for Banks: A literature review",

author = "Tareq Rasul and E Ong",

year = "2016",

language = "English",

pages = "38",

note = "2nd Asia Pacific Conference on Contemporary Research (APCCR), APCCR ; Conference date: 25-11-2016 Through 26-11-2016",

url = "https://apiar.org.au/wp-content/uploads/2016/06/8_2nd-Asia-Pacific-Conference-on-Contemporary-Research-KL-Malaysia.pdf",

}

TY - CONF

T1 - A discussion of the benefits of relationship marketing for Banks: A literature review

AU - Rasul, Tareq

AU - Ong, E

N1 - Conference code: 2

PY - 2016

Y1 - 2016

UR - https://apiar.org.au/wp-content/uploads/2016/06/8_2nd-Asia-Pacific-Conference-on-Contemporary-Research-KL-Malaysia.pdf

M3 - Conference paper

SP - 38

T2 - 2nd Asia Pacific Conference on Contemporary Research (APCCR)

Y2 - 25 November 2016 through 26 November 2016

ER -