Projects per year
Personal profile
Research biography
I am a highly qualified and competent academic with a strong background and robust experience within the area of Digital Marketing, Entrepreneurship and Tourism. After completing my MBA at the University of East London, UK, I worked in the industry for a couple of years. In 2012, I completed my Doctorate in Marketing from the University of South Australia, Australia. In my thesis, I investigated how social media can play a role in retaining existing customers and attracting new customers for organisations in the Business to Customer (B2C) domain.
I have a noteworthy record of scholarly contributions across multiple disciplines. To date, I have authored 45 peer-reviewed journal articles, conference papers and book chapters. My research articles have been published in high-ranked journals (i.e., ABDC A-ranked and SCImago Q1-ranked) such as the Journal of Business Research, International Journal of Bank Marketing, Journal of Strategic Marketing, Journal of Knowledge Management, Tourism Recreation Research Journal, Journal of Islamic Marketing and International Journal of Web Based Communities.
I am one of the associate editors of Vision: The Journal of Business Perspective, an ABDC-indexed journal. In addition to this role, I currently sit on the editorial board of a couple of journals. I acted as a guest editor for two issues of an ABDC B-ranked journal. In addition to my involvement with high-quality journals, I have served on the organising committee for more than twenty international conferences where I actively contributed to the success of the conferences.
I have obtained a total of around AUD 20000 in internal and research grants and successfully produced the outcomes required. I am a member of the Australian Marketing Institute (AMI) and Action Learning Action Research Association Ltd (ALARA). I am also a Certified Practising Marketer (CPM).
Being an avid learner, my learning journey continues. I am an enthusiastic collaborator and love working across institutional and disciplinary borders. On this note, feel free to get in touch with me for any possible research collaboration.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Business Administration, University of South Australia
2008 → 2012
Master of Business Administration, University of East London
2004 → 2006
Bachelor of Science in Computer Science, East West University
2000 → 2003
Research Interests
- Customer engagement
- Social media
- Relationship marketing
- Halal tourism
- Entrepreneurship
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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Minority entrepreneurship and employment opportunities: Past, present and future
Rasul, T., Robin, M. & Poorhosseinzadeh, M.
1/11/21 → …
Project: Research
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A Comparative Assessment of Tourism Industry Outcomes in Australia and New Zealand During COVID-19 Pandemic
Gani, A. & Rasul, T., 20 Jul 2023, In: Vision.Research output: Contribution to journal › Article › peer-review
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A Foundational Theory of Ethical Decision-Making: The Case of Marketing Professionals
Lim, W. M., O'Connor, P., Nair, S., Soleimani, S. & Rasul, T., 1 Mar 2023, In: Journal of Business Research. 158Research output: Contribution to journal › Article › peer-review
Open Access4 Citations (Scopus) -
A Meta-Analysis on the Effects of Product Scarcity
Junior Ladeira, W., Lim, W. M., De Oliveira Santini, F., Rasul, T., G. Perin, M. & Altinay, L., 27 Apr 2023, In: Psychology and Marketing. 40, 7, p. 1267-1279 13 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (Scopus) -
A Meta-Analysis on the Psychological and Behavioral Consequences of Nostalgia: The Moderating Roles of Nostalgia Activators, Culture, and Individual Characteristics
De Oliveira Santini, F., Lim, W. M., Junior Ladeira, W., Costa Pinto, D., Maurer Herter, M. & Rasul, T., Aug 2023, (Accepted/In press) In: Psychology and Marketing.Research output: Contribution to journal › Article › peer-review
Open Access -
Applied Artificial Intelligence: Acceptance-Intention-Purchase and Satisfaction on Smartwatch Usage in a Ghanaian Context
Uzir, M. U. H., Bukari, Z., Halbusi, H. A., Hock, R. L. T., Wahab, S. N., Rasul, T., Thurasamy, R., Jerin, I., Chowdhury, R. K., Tarofder, A. K., Yaakop, A. Y., Hamid, A. B. A., Haque, A., Rauf, A. & Eneizan, B., Aug 2023, In: Heliyon. 9, 8, E18666.Research output: Contribution to journal › Article › peer-review
Open Access
Prizes
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Journal of Islamic Marketing Literati Award - Outstanding Paper
Floren, Jessen (Recipient), Rasul, Tareq (Recipient) & Gani, Azmat (Recipient), 2021
Prize
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Tourism Recreation Research - Outstanding Reviewer of the Year 2021
Rasul, Tareq (Recipient), 2021
Prize
File
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Wiley-Blackwell (Publisher)
Tareq Rasul (Editor)
1 Jan 2023Activity: Publication peer-review and editorial work › Member of editorial board
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Journal of Research in Interactive Marketing (Journal)
Tareq Rasul (Member of editorial board)
Jan 2023Activity: Publication peer-review and editorial work › Editorial work
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Tourism Recreation Research (Journal)
Tareq Rasul (Member of editorial board)
Mar 2022Activity: Publication peer-review and editorial work › Editorial work
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Journal of Tourism Futures (Journal)
Tareq Rasul (Member of editorial board)
Feb 2022Activity: Publication peer-review and editorial work › Editorial work
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British Academy of Management: Peer Review College (External organisation)
Tareq Rasul (Member)
Jan 2022Activity: Membership › Membership of council