De Vos, S.
, Crouch, R. C.
, Quester, P. G.
& Ilicic, J.
, 20 Jul 2013
, Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 World Marketing Congress.
Campbell, C. & Ma, J. J. (eds.). Springer Netherlands
, p. 408-417 9 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution