Svetlana De Vos – Research output — Australian Institute of Business

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9 Conference paper
6 Chapter
5 Article
3 AIB Review - scholarly output
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2013
Investigating consumer message processing of fear and challenge based advertising: A conceptual framework
De Vos, S., Crouch, R. C., Quester, P. G. & Ilicic, J., 20 Jul 2013, Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). Springer Netherlands, p. 408-417 9 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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