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Research activity per year

Personal profile

Research biography

I am a senior lecturer at AIB. Previously, I worked with Monash University for eight years and Murdoch University for three years before joining AIB. I taught various marketing and business subjects at undergraduate and postgraduate levels for the past 20 years in five countries: India, Malaysia, Australia, Finland and Singapore.

I am a passionate educator and committed researcher. My primary research interest is in environmental marketing, sustainability, and ethical marketing, and I believe our research outputs meaningfully contribute to the sustainable development of communities. My research has appeared in many business journals including the Journal of Micromarketing, Business Strategy and the Environment, Ergonomics, Journal of International Consumer Marketing, to name a few. 

I consider myself a people-oriented, friendly and creative person. I trust that there is a simple way to explain, understand and interpret anything seemingly complex around us. This philosophy guides my teaching, research, and academic services.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Education/Academic qualification

Graduate Certificate in Higher Education, Monash University


Environmental marketing, Doctor of Philosophy, University of Kerala


Master of Commerce, University of Kerala


Bachelor of Commerce, University of Kerala

… → 1993


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Collaborations and top research areas from the last five years

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