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Personal profile

Research biography

I am a lecturer, a self-motivated researcher and a data analyst with a multi-disciplinary background in Marketing and Tourism management fields.

I have been awarded the Doctor of Philosophy in Marketing degree from the school of Marketing/Management, University of South Australia (UniSA). I received several scholarships (valued 188k AUD in total) during my course of study at UniSA. My research area was about developing marketing strategies to promote niche tourism destinations; and how to manage and market niche tourism destinations. Applying a multi-disciplinary approach, I proposed integrating visual astronomy with tourism through the combination of marketing and astronomy fields.

Before joining the Australian Institute of Business, I worked as a sessional academic and researcher in leading Australian universities, including the University of South Australia, Flinders University and the University of Technology, Sydney.

As a researcher, I have expertise in applying different research methods and incorporating innovative research methodologies (e.g. mixed-methods, quantitative and qualitative) using a variety of data analysis software such as SPSS AMOS, SmartPLS, Nvivo, MaxQDA.

I serve in the Australian Institute of Business Research and Higher Degrees Committee.  Moreover, I regularly review for top-tier journals from business, marketing and tourism disciplines. Recently, I have been selected to be an Aspiring Career Editor for Tourism Management Perspectives journal (SSCI, ABDC: A). 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

Education/Academic qualification

Doctor of Philosophy, University of South Australia


Master of Business Administration


Bachelor of Arts, Shahrekord University



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Collaborations and top research areas from the last five years

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