Personal profile
Research biography
Dr Lakma Algewatthage is an aspiring academic currently works as a Lecturer (Marketing and Entrepreneurship) at Australian Institute of Business (AIB). Lakma's teaching and research experience in the higher education sector span across 8+ years. She served as a Senior Lecturer at University of Ruhuna, Sri Lanka. Prior to joining AIB, her research assistant (RA) roles were affiliated with the Alliance for Social Impact, UQ Business School and University of Sri Jayewardenepura, Sri Lanka. Lakma's recent RA work was funded by the Queensland Department of Youth Justice, Employment, Small Business and Training under the project of 'Building resilient social enterprises in Queensland'.
Lakma's research interests focus on the areas of big data, marketing analytics and firm innovation, entrepreneurial orientation (private, public, social sectors), and firm dynamic capabilities. She graduated with a PhD aimed at developing and validating firm-level 'proactive marketing analytics capability', Measure of ‘Digital Entrepreneurship’ in innovation based competitive advantage (big data context). She passed her thesis examination with 'No revisions' which marks a notable educational achievement. Lakma is a competitive grant recipient for PhD in the World Bank affiliated Accelerating Higher Education Expansion and Development Project. Lakma obtained a Bachelor (BSc) of Entrepreneurship (Honours) with a 'First Class' from the University of Sri Jayewardenepura and nominated as 'Batch Top' in 2013 faculty examinations. She completed MSc degree in the same university with a 'Merit Award'. Lakma has professional certifications from Institute of Chartered Accountants of Sri Lanka.
Lakms has a growing scholarly publications record where her PhD working papers targeted high-ranked journals in the field of business and management. She has a strong profile of peer reviewed journal articles and conference papers representing Academy of Marketing, Australian and New Zealand Marketing Academy, Australasian Consortium for Entrepreneurship Research Excellance. Lakma served as an editorial member in the above prestigeous conference committees including Australian and New Zealand Academy of Management.
Lakma is aiming to develop her teaching and research calibre by strengthening her network across academia and industry. For this she is actively engage in teaching and research groups such as 'Higher Education Academy', 'Academy of Marketing Science', and 'Southeast Queensland Marketing Research Group'.
Lakma is open to research collaborations, mentorships, consultancy and industry projects in strategic marketing, entrepreneurship and innovation development. She is accepting research candidates to explore new areas of knowledge gaps in these discipline areas.
Education/Academic qualification
Marketing , Doctor of Philosophy, Three essays on the role of proactive marketing analytics in innovation based competitive advantage: big data context, University of Queensland
1 Jan 2020 → 17 Dec 2024
Award Date: 9 Jun 2024
Business Management , Master of Science (MSc), University of Sri Jayewardenepura
1 May 2016 → 1 Jun 2018
Award Date: 1 Jun 2018
Entrepreneurship, Bachelor of Science (BSc) - Entrepreneurship Special , University of Sri Jayewardenepura
1 Aug 2010 → 1 Jul 2015
Award Date: 1 Jul 2015
External positions
Senior Research Assistant (Casual), University of Queensland
1 May 2024 → …
Research Interests
- Strategic Marketing
- Entrepreneurship
- Big Data Analytics
- Marketing Analytics
- Innovation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Competing Through Big Data: Challenges, Mechanisms and Future Frontiers
Algewatthage, L., 23 Jun 2025, AIB Review, 14.Research output: Contribution to specialist publication › AIB Review - scholarly output
Open AccessFile273 Downloads (Pure) -
Smarter Together: Leveraging Market, Network, and R&D Learning for Big Data Advantage
Algewatthage, L., 7 Jul 2025.Research output: Contribution to conference › Conference paper › peer-review
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The Role of Country-of-Origin Perceptions in Times of Geopolitical Conflict
Qesja, B., De Vos, S. & Algewatthage, L., 10 Dec 2025, AIB Review, 15.Research output: Contribution to specialist publication › AIB Review - scholarly output
Open AccessFile144 Downloads (Pure) -
How Does Proactive Marketing Analytics Capability Enable Firm Innovation Based Competitiveness in Big Data Context
Algewatthage, L., Weerawardena, J. & Kumar Rakesh, R., 7 Jul 2023.Research output: Contribution to conference › Conference abstract › peer-review
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Linking entrepreneurial orientation and entrepreneurial bricolage towards firm performance: Does innovation play a mediating role?
Algewatthage, L. & De Silva, C., 8 Feb 2023.Research output: Contribution to conference › Conference abstract › peer-review
Prizes
Activities
- 2 Participating in a conference, workshop, ...
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AIB 3 Minute Research Pitch (3MRP) Competition 2026
Algewatthage, L. (Member of programme committee)
7 May 2026Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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AIB Research Candidate Conference 2025
Kaufmann, U. (Chair), Kaur, A. (Member of programme committee), Goel, K. (Member of programme committee), Osei Bonsu, C. (Member of programme committee), Algewatthage, L. (Member of programme committee), Morris, G. (Organiser), Harvey, K. (Participant), De Vos, S. (Session chair), Ahmadi, S. (Participant), Dimiti, M. (Participant), Albabaa, A. (Participant), Stanway, A. (Session chair), Kunaka, B. (Participant), Warren, D. (Participant), MacKinnell, A. (Participant), Dirani, M. (Participant), Khan, S. (Participant), Stresnjak, N. (Participant), Kruithoff, G. (Participant), Sun, M. (Session chair), Bricker, J. (Participant), Pierce, C. (Participant), Church, M. (Participant), Mauriello, B. (Participant), Shokouhyar, S. (Participant), Nair, S. (Participant), Power, W. (Participant), Yeomans, A. (Participant), Ala, M. (Session chair), Derksen, D. (Participant), Charitsis, V. V. (Participant), Prashad, D. (Participant), Riemschneider, U. (Participant), Winn, M. (Participant), Wachulec, A. (Participant), Ainsworth, A. (Participant), Patel, P. (Participant), Lindquist, C. (Participant), Phung, P. (Participant) & Jimma, S. B. (Participant)
29 Oct 2025 → 31 Oct 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...