Projects per year
Personal profile
Research biography
David is an internationally awarded-brand strategist who currently heads up the Brand Strategy Centre of Excellence for The Woolworths Group. His expertise is in establishing brand strategy standards and building a culture of marketing effectiveness in large organisations. He was the Senior Lecturer for the Communications Council of Australia between 2018-2022, developing and delivering their Advanced Brand Strategy course to over 40 students. His passion for research began while working with Professor Daniel Müllensiefen, Professor of Neuropsychology at Goldsmiths University London, in developing an ‘advertising psychology’ training program for creative agencies.
Projects
- 1 Active
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A systems-social marketing approach to reducing food waste in Australian households
Warren, D. (PI)
2/01/24 → …
Project: HDR Project › DBA
Activities
- 1 Participating in a conference, workshop, ...
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AIB Research Candidate Conference 2024
Morris, G. (Organiser), Rammal, H. G. (Participant), Kaufmann, U. (Chair), Gellel, J. (Participant), Ahmadi, S. (Participant), Khan, S. (Participant), Qesja, B. (Chair), Winn, M. (Participant), Derksen, D. (Participant), Ocampo, I. (Participant), Osei Bonsu, C. (Chair), De Vos, S. (Chair), Lemon, B. (Participant), MacKinnell, A. (Participant), Sun, M. (Chair), Yeomans, A. (Participant), Stresnjak, N. (Participant), Shahami, A. (Participant), Kruithoff, G. (Participant), Nair, S. (Participant), Patel, P. (Chair), Lindquist, C. (Participant), Tyndall, L. (Participant), Phung, P. (Participant), Ahmadi, S. (Participant), Kalendra, D. (Chair), Goh, A. (Participant), Jimma, S. B. (Participant), Soleimani, S. (Participant), Boucher, C. (Chair), Riemschneider, U. (Participant), Ainsworth, A. (Participant), Power, W. (Participant), Albabaa, A. (Participant), Warren, D. (Participant), Clark, A. (Participant), Prashad, D. (Participant), Kaufmann, U. (Chair) & Mauriello, B. (Participant)
30 Oct 2024 → 1 Nov 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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