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David Warren

Personal profile

Research biography

David is an internationally awarded-brand strategist who currently heads up the Brand Strategy Centre of Excellence for The Woolworths Group. His expertise is in establishing brand strategy standards and building a culture of marketing effectiveness in large organisations. He was the Senior Lecturer for the Communications Council of Australia between 2018-2022, developing and delivering their Advanced Brand Strategy course to over 40 students. His passion for research began while working with Professor Daniel Müllensiefen, Professor of Neuropsychology at Goldsmiths University London, in developing an ‘advertising psychology’ training program for creative agencies.