Research output per year
Research output per year
Personal profile
Research biography
My current research is mainly focused on customer experience and customer journey (with a particular focus on online education as a context); student engagement, success and retention; utilisation of virtual reality in promoting tourism; influencer marketing as well as sustainable consumption and consumer behaviour. I specialise in mixed methodology research (combining a qualitative and quantitative approach).
My PhD (University of Adelaide, Australia) was a mixed-method study (qualitative and quantitative) focusing on product authenticity (with a key focus on wine authenticity), product innovation and consumer behaviour. The theoretical framework developed was tested cross country (exploring the cross-cultural impact) and across different products.
Research candidate supervision
Olga Tarabashkina (PhD candidate), University of Adelaide
Title of thesis by publication: ‘Obliged to buy sustainable products: Effects of social norm and identity appeals on moral obligation’ (to submit in 2022)
Methodology: Experimental Design
Ivan Ocampo (DBA candidate), Australian Institute of Business
Title of thesis: ‘Remote work and employee well-being’ (to submit in 2023)
Methodology: Mixed Methods (Qualitative and Quantitative)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy (Marketing), University of Adelaide
… → Jan 2018
MSc in Luxury Goods & Services, International University of Monaco
… → Jan 2012
BSc in Bioinformatics & Computational Biology, Constructor University
… → Jan 2010
Research Interests
- Student engagement, retention and success (particularly in the online context)
- Customer experience and customer journey (particularly the education context)
- Product innovation and authenticity
- Virtual Reality and Tourism
- Factors contributing to consumption of Reduced Alcohol Wines
- Sustainable consumption and consumer behaviour
- Influencer Marketing
- Wine Tourism
- Remote work and employee wellbeing
Fingerprint
Dive into the research topics where Bora Qesja is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Projects
-
Promoting International Tourism of a wine region using virtual reality
Qesja, B. (PI)
Project: Research
-
-
-
Understanding customer experience in the online higher education context: Effective consumer journeys
Qesja, B. (PI) & De Vos, S. (PI)
Project: Research
Research output
-
Environmental Sustainability, Digitization and Big Data'
Lipnickas, G., Qesja, B. & De Vos, S., Dec 2024, Handbook of Digital Innovation, Transformation, and Sustainable Development in a Post-Pandemic Era . Badar, M. A., Gupta, R., Srivastava, P., Ali, I. & Cudney, E. (eds.).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
Exploring the higher education experiences of students living with disabilities: an online MBA case study
De vos, S., Qesja, B., Lipnickas, G. & Harris, J., 19 Mar 2024, In: Journal of Marketing Management. 40, 5-6, p. 450-480 31 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Indirect impact of professional interpersonal communication styles on service use intentions and moderating role of consumer cynicism: Insights from prospective online MBA students
De Vos, S., Qesja, B. & Lipnickas, G., 25 Sept 2024, Proceedings of EMAC Regional Conference 2024.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
-
The Pregnant Pause: Challenges in Reproductive Leave for Professional Dancers
Ahmadi, S., De Vos, S., Qesja, B. & Soleimani, S., 29 Jul 2024, AIB Review, 12.Research output: Contribution to specialist publication › AIB Review - scholarly output
Open AccessFile107 Downloads (Pure) -
Dancing With Generative Artificial Intelligence: The Importance of Getting the Steps Right
Ahmadi, S., De Vos, S., Qesja, B. & Soleimani, S., 21 Dec 2023, AIB Review, 11.Research output: Contribution to specialist publication › AIB Review - scholarly output
Open AccessFile278 Downloads (Pure)
Prizes
-
Finalist - Most Inspirational MBA Lecturer Award
Qesja, B. (Recipient), 24 Sept 2024
Prize: Other distinction
Activities
- 1 Participating in a conference, workshop, ...
-
AIB Research Candidate Conference 2024
Morris, G. (Organiser), Rammal, H. G. (Participant), Kaufmann, U. (Chair), Gellel, J. (Participant), Ahmadi, S. (Participant), Khan, S. (Participant), Qesja, B. (Chair), Winn, M. (Participant), Derksen, D. (Participant), Ocampo, I. (Participant), Osei Bonsu, C. (Chair), De Vos, S. (Chair), Lemon, B. (Participant), MacKinnell, A. (Participant), Sun, M. (Chair), Yeomans, A. (Participant), Stresnjak, N. (Participant), Shahami, A. (Participant), Kruithoff, G. (Participant), Nair, S. (Participant), Patel, P. (Chair), Lindquist, C. (Participant), Tyndall, L. (Participant), Phung, P. (Participant), Ahmadi, S. (Participant), Kalendra, D. (Chair), Goh, A. (Participant), Jimma, S. B. (Participant), Soleimani, S. (Participant), Boucher, C. (Chair), Riemschneider, U. (Participant), Ainsworth, A. (Participant), Power, W. (Participant), Albabaa, A. (Participant), Warren, D. (Participant), Clark, A. (Participant), Prashad, D. (Participant), Kaufmann, U. (Chair) & Mauriello, B. (Participant)
30 Oct 2024 → 1 Nov 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
File