Marketing and Entrepreneurship

Research output

Research output per year 2003 2021 2022 2023 2024 2024

• 942 Citations
• 12 h-index
• 48 Article
• 45 AIB Review - scholarly output
• 32 Conference paper
• 24 Chapter
• 25 More
  • 10 Conference contribution
  • 7 Conference abstract
  • 3 Book
  • 2 Editorial
  • 2 Specialist publication article
  • 1 Preprint

Research output per year

Research output per year

Search results

• 2022

  Customer experience management in the higher education context: Why focusing on the relationship level is important for adult student retention and customer loyalty

  De Vos, S. & Qesja, B., 24 Jun 2022.

  Research output: Contribution to conference › Conference paper › peer-review

• Direct selling: enabling the inclusion of women within the Base of Pyramid (BOP) labour market during COVID era

  Poorhosseinzadeh, M., Masoumi, M., Soleimani, S. & Robin, M., 11 Feb 2022, (Accepted/In press).

  Research output: Contribution to conference › Conference paper › peer-review

  • Labor Market 100%
  • COVID Era 100%
  • Direct Selling 100%
  • Base of the Pyramid 100%
  • Supply Chain 100%

• Minority entrepreneurship and employment opportunities: Past, present and future

  Robin, M., Rasul, T. & Poorhosseinzadeh, M., 9 Feb 2022, (Accepted/In press).

  Research output: Contribution to conference › Conference paper › peer-review

• Student satisfaction in online higher education – what matters the most?

  Sun, M., Heathcote, L., De Vos, S. & Qesja, B., 2022, (Accepted/In press).

  Research output: Contribution to conference › Conference paper › peer-review

  • Student Satisfaction 100%
  • Online Higher Education 100%
  • What Matters 100%
  • Practical Implication 100%
  • Online Learning 100%
• 2021

  Effective consumer journey - personalizing touchpoints and optimizing conversion for mature-age online MBA prospective students

  De Vos, S. & Qesja, B., 1 Jun 2021.

  Research output: Contribution to conference › Conference paper › peer-review

  • Online MBA 100%
  • Mature Age 100%
  • Prospective Students 100%
  • Consumer Journey 100%
  • Management Education 100%

• Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage

  Rasul, T., Nair, S. & Soleimani, S., 2021, p. 90-91.

  Research output: Contribution to conference › Conference paper › peer-review

• Independent professionals (IPros): A case of portfolio careers?

  Cameron, R., Larkin, J., Wijeratne, A. & Kalendra, D., 2021, p. 245. 1 p.

  Research output: Contribution to conference › Conference paper

• Virtual reality and wine tourism

  Qesja, B., Bastian, S. & De Vos, S., 1 Jun 2021.

  Research output: Contribution to conference › Conference paper › peer-review

  • Virtual Tourism 100%
  • Wine Tourism 100%
  • VR Experience 100%
  • Focus Group 100%
  • Virtual Reality 100%
• 2020

  An empirical study of the factors that influence Australian customers' intention to continue to use sugar-related mobile apps

  Rasul, T., Wijeratne, A. & Soleimani, S., 10 Dec 2020.

  Research output: Contribution to conference › Conference paper › peer-review
• 2019

  From [virtual] classroom to boardroom: Coaching students to use entrepreneurship research approaches to address contemporary issues in their workplace

  Marchand, J., Kalendra, D., Kerr, A. & Wijeratne, A., 2019, p. 33.

  Research output: Contribution to conference › Conference paper › peer-review

• Investigating impact of perceived help-seeking benefits on behavioural intentions in compulsive consumption context: The moderating role of self-efficacy

  De Vos, S., Quester, P. G., Ilicic, J. & Crouch, R. C., 2019.

  Research output: Contribution to conference › Conference paper › peer-review

  • Self-efficacy 100%
  • Behavioral Intention 100%
  • Moderating Role 100%
  • Help-seeking 100%
  • Compulsive Behavior 100%

• The impact of mobile applications on awareness, knowledge and understanding of sugar-related food and beverages choices among Australian consumers

  Abdel Shafei, I., Rasul, T., Wijeratne, A. & Khan, H., 12 Aug 2019.

  Research output: Contribution to conference › Conference paper › peer-review

• The impact of social media on the modern female entrepreneurs

  Ahmad, A. & Rasul, T., 22 Jun 2019.

  Research output: Contribution to conference › Conference paper › peer-review

  Open Access

  • Female Entrepreneurs 100%
  • Social Media Impact 100%
  • Social Media 100%
  • Impact Of Social Media 100%
  • Social Welfare 100%
• 2018

  Hijababes travel: Insights from Asian female Muslim millennial travellers

  Nair, S., 2018.

  Research output: Contribution to conference › Conference paper

• How do Muslim consumers arrive at halal purchase decisions in online food consumption context?

  Rasul, T., Jebarajakirthy, C. & Ashaduzzaman, M., 2018, p. 72-75.

  Research output: Contribution to conference › Conference paper › peer-review

  • Consumption Context 100%
  • Muslim Consumers 100%
  • Online Food 100%
  • Purchase Decision 100%
  • Food Consumption 100%

• The awareness, knowledge, understanding and choice behaviour regarding sugar in food and beverage among Australian consumers: A protocol for action

  Abdel Shafei, I., Rasul, T., Khan, H. & Wijeratne, A., 6 Dec 2018.

  Research output: Contribution to conference › Conference paper › peer-review

• You may be trapped forever…set yourself free! Eliciting mixed emotions to encourage help-seeking behaviour in gambling-afflicted individuals

  De Vos, S., Crouch, R. C., Quester, P. G. & Ilicic, J., 29 May 2018.

  Research output: Contribution to conference › Conference paper › peer-review

• ‘Halalifying’ Travel: Reaching for the Muslim Milennial Travellers

  Bakar, B. A., Tan, E., Nair, S. & Lim, T., 2018. 8 p.

  Research output: Contribution to conference › Conference paper

  • Muslims 100%
  • Travel Behavior 100%
  • Travellers 100%
  • Halal Travel 50%
  • Muslim-friendly 50%
• 2017

  An investigation into the applicability of customer relationship marketing in the Banking Sector

  Rasul, T. & Ong, E., 2017.

  Research output: Contribution to conference › Conference paper › peer-review

• Examining the Effectiveness of Fear Appeals in Prompting Help-Seeking: The Case of At-Risk Gamblers

  De Vos, S., Crouch, R. C., Quester, P. G. & Ilicic, J., 27 Jun 2017.

  Research output: Contribution to conference › Conference paper › peer-review

• The awareness and understanding of sugar-related nutrition among Australian consumers

  Rasul, T. & Abdel Shafei, I., 2017.

  Research output: Contribution to conference › Conference paper › peer-review
• 2016

  A discussion of the benefits of relationship marketing for Banks: A literature review

  Rasul, T. & Ong, E., 2016, p. 38.

  Research output: Contribution to conference › Conference paper › peer-review

• Distance learning: Assessing the educational values and social shortfalls of online teaching and resources

  Rasul, T., 26 Sept 2016.

  Research output: Contribution to conference › Conference paper › peer-review

• Relationship marketing and the marketing productivity paradigm

  Rasul, T., 25 Sept 2016.

  Research output: Contribution to conference › Conference paper › peer-review

• Service quality assurance: An effective way to strengthen B2C relationships

  Rasul, T., 26 Feb 2016, p. 75-84. 10 p.

  Research output: Contribution to conference › Conference paper › peer-review

  Open Access

  • Bangladesh 100%
  • Service Recovery 100%
  • Service Quality Assurance 100%
  • Provider Service 100%
  • Customer Relationship 100%

• Social media's growing influence on relationship marketing and corporate culture

  Rasul, T., 25 Sept 2016.

  Research output: Contribution to conference › Conference paper › peer-review
• 2015

  Relationship marketing: Key components, impact, applications, future directions and a delphi study

  Rasul, T., 2015, p. 66-72. 7 p.

  Research output: Contribution to conference › Conference paper › peer-review

  Open Access

  • Relationship Marketing 100%
  • Delphi Study 100%
  • Technology-based 16%
  • Marketing Literature 16%
  • Business Impact 16%
• 2012

  Astronomical Tourism (Astro-Tourism) in Cebu, Philippines: Essential Features in Selected Destinations and its Complementing Visitor Attractions

  Soleimani, S., 2012.

  Research output: Contribution to conference › Conference paper › peer-review
• 2008

  Green entrepreneurship and relationship environmental marketing (Ge-Rem) - a proposed conceptual model

  Nair, S. & Menon, C. G., 9 Mar 2008.

  Research output: Contribution to conference › Conference paper › peer-review

• Holistic Environmental Quality System (HE QSM) for SME productivity - a conceptual model

  Nair, S., 3 Jul 2008.

  Research output: Contribution to conference › Conference paper › peer-review
• 2004

  Challenges to the practice of environmental marketing

  Nair, S., 21 Dec 2004.

  Research output: Contribution to conference › Conference paper › peer-review
• 2003

  Specifying concurrent system in object Z: A case study of house alarm

  Ashraf, M., Hoque, A., Rasul, T., Ashraf, M. & Ali, H. B., 23 Dec 2003.

  Research output: Contribution to conference › Conference paper › peer-review