Marketing and Entrepreneurship

Research output

Research output per year 2003 2021 2022 2023 2024 2024

• 942 Citations
• 12 h-index
• 48 Article
• 45 AIB Review - scholarly output
• 32 Conference paper
• 24 Chapter
• 25 More
  • 10 Conference contribution
  • 7 Conference abstract
  • 3 Book
  • 2 Editorial
  • 2 Specialist publication article
  • 1 Preprint

Research output per year

Research output per year

Search results

• 2024

  AI-Powered Pedagogy: Transforming Education in the Digital Age

  Kalendra, D., Nair, S., Sun, M., Rasul, T., Junior Ladeira, W. & De Oliveira Santini, F., Nov 2024, Artificial Intelligence and Higher Education. Edward Elgar Publishing Ltd.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Pedagogy 100%
  • Transforming Education 100%
  • Artificial Intelligence 100%
  • Face 100%
  • Enhanced Learning 12%

• Careers, Citations, Bibliometrics and Impact: Perspectives of new and emerging scholars

  Adie, B. A., Amore, A., Aquino, R., Baird, T., Hall, C. M., Hateftabar, F., Naderi Koupaei, S., Love, T., Lu, L., Rezapouraghdam, H., Soleimani, S. & Zhu, C., Apr 2024, How to Get Published in the Best Tourism Journals. Cooper, C. & Hall, C. M. (eds.). Cheltenham: Edward Elgar Publishing Ltd.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Environmental Sustainability, Digitization and Big Data'

  Lipnickas, G., Qesja, B. & De Vos, S., 2024, (Accepted/In press) Handbook of Digital Innovation, Transformation, and Sustainable Development in a Post-Pandemic Era . Badar, M. A., Gupta, R., Srivastava, P., Ali, I. & Cudney, E. (eds.).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Ethics in Marketing

  Nair, S., Kalendra, D., Rasul, T., Junior Ladeira, W. & De Oliveira Santini, F., Jul 2024, Reference Module in Social Sciences. Elsevier, (Reference Module in Social Sciences).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Ethics in Marketing 100%
  • Ethical Marketing 100%
  • Further Development 50%
  • Patagonia 50%
  • Business Reputation 50%

• Internet Marketing

  Kalendra, D., Nair, S. & Rasul, T., 1 Jan 2024, Reference Module in Social Sciences. Elsevier

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Online Marketing 100%
  • Internet Marketing 100%
  • Customer Database 25%
  • Digital Strategy 25%
  • Internet of Things 25%
• 2023

  Post-COVID-19-Based Customer Engagement Creation and Contributions in Tourism and Hospitality Social Media: An Integrative Framework and Future Research Directions

  Rather, R. A., Mehmood, K., Rasul, T., Cain, L. & Khan, H., Jun 2023, (Accepted/In press) Handbook of Customer Engagement in Tourism Marketing. Rather, R. & Ramkissoon, H. (eds.). Edward Elgar Publishing Ltd.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Social Media 100%
  • Tourism 100%
  • Customer Engagement 100%
  • Hospitality 100%
  • Post-COVID-19 100%

• Riverland on the Verge: Promoting International Wine Tourism Through Virtual Reality in Riverland, South Australia

  Qesja, B. & Bastian, S., 5 Jan 2023, Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases: New Managerial Approaches and Cases. Sigala, M. & Haller, C. (eds.). p. 115-134 20 p. Chapter 8. (Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Wine Tourism 100%
  • Riverland 100%
  • South Australia 100%
  • Wine Regions 100%
  • Virtual Reality 100%

• You're kidding me, right?

  Kalendra, D., 2023, (Accepted/In press) Turning Point Moments: True Inspirational Stories About Creating a Life That Works for You. Kloser, C. (ed.).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2022

  Developing Ethical Mindedness and Ethical Imagination in Postgraduate Professionally Oriented Education

  Ala, M., De vos, S., Nair, S. & Orrell, J., 8 Sept 2022, Ethics and the scholarship of teaching and learning. Fedoruk, L. (ed.). Cham, Switzerland: Springer International Publishing AG, p. 179-197 (Ethics and Integrity in Educational Contexts; vol. 2).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Ethical Imagination 100%
  • Mind-mindedness 100%
  • Professional Occupations 100%
  • Administrative Structure 100%
  • Education Research 100%

• Effective Consumer Journey- Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: An Abstract

  De Vos, S. & Qesja, B., 30 Jun 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Allen, J., Jochims, B. & Wu, S. (eds.). p. 239-240 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Social Media 100%
  • Decision-Making 100%
  • Learning Materials 100%
  • Considerable Amount 100%
  • Reference Point 100%

• Enhanced customer experience through reasoned big data analytics strategies

  Rasul, T., Abadia, R. & Ahmad, A., 6 Sept 2022, Big data: Road-map for successful digital marketing. Singh, A., Bansal, R. & Sharma, S. (eds.). de Gruyter

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Understanding the possibilities and conditions for instructor-AI collaboration in entrepreneurship education

  Ala, M., Robin, M., Rasul, T. & Wegner, D., 18 Mar 2022, Technology in entrepreneurship education: Adopting creative digital approaches to learning and teaching. Hyams-Ssekasi, D. & Yasin, N. (eds.). Palgrave Macmillan Ltd., p. 159-185 27 p. (Technology and Entrepreneurship Education).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
  6 Citations (Scopus)

• Virtual Reality and Wine Tourism: An Abstract

  Qesja, B., Bastian, S. & De Vos, S., 30 Jun 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Allen, J., Jochims, B. & Wu, S. (eds.). p. 235-236 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Virtual Tourism 100%
  • Wine Tourism 100%
  • VR Experience 100%
  • Virtual Reality 100%
  • Focus Group 75%

• Working adults' networking and social activities in lifelong learning

  Ala, M., Day, I., Rasul, T., Nair, S. & Baker, M., May 2022, Digital transformation and disruption of higher education. Kaplan, A. (ed.). Cambridge University Press

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
• 2021

  Social network and social commerce

  Ala, M., Rasul, T. & Nair, S., 2021, Cross-border e-commerce marketing and management. Hoque, M. R. & Bashaw, R. E. (eds.). Hershey, PA: IGI Global Publishing, p. 203-228 25 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Social Networks 100%
  • Social Commerce 100%
  • Social Network 100%
  • Consumer Attitude 25%
  • Social Interaction 25%

• The power of neuromarketing: Taking fashion marketing in South East Asia markets to a whole new level

  Ala, M., Nair, S. & Rasul, T., 2021, Fashion marketing in emerging economies - strategies, tools and insights. Brooksworth, F., Mogaji, E. & Bosah, G. (eds.). Palgrave Macmillan Ltd.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
  1 Citation (Scopus)
• 2019

  A model for change management for the Australian construction industry

  Kalendra, D., Cameron, R. & Hubscher, D., 2019, 32nd Annual Australian & New Zealand Academy of Management Conference: Managing the the many faces of sustainable work. Auckland, p. 1715

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Exploring cognitive and affective psychological drivers of helpseeking in at-risk gamblers

  De Vos, S., Ilicic, J., Quester, P. G. & Crouch, R. C., 5 Jun 2019, World Social Marketing Conference: 6th World Social Marketing Conference. Edinburgh, p. 53-53 234 p. 94. (World Social Marketing Conference).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
• 2017

  Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract

  De Vos, S., Crouch, R., Quester, P. & Ilicic, J., 18 Nov 2017, Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. . Rossi, P. & Krey, N. (eds.). Champ: Springer Netherlands, p. 283-283 Chapter 86. (Marketing Transformation: Marketing Practice in an Ever Changing World).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Preference utilitarian approach towards righteous marketing value

  Nair, S. & Venkitaramanan, S., 2017, Innovations in marketing. Muraleedharan, K. (ed.). Goa, p. 216-239 23 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2015

  Evaluating management's environmental commitment and link with firm's environmental orientation

  Nair, S. R. & Ndubisi, N. O., 2015, Journal of Management Research. Vol. 15. p. 165-178 14 p. (Journal of Management Research; vol. 15).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Marketing Systems 100%
  • Environmental Marketing 100%
  • Environmental Commitment 100%
  • Environmental Orientation 100%
  • Environmental Management 100%
• 2012

  Towards sustainable marketing systems

  Nair, S., 2012, Readings and cases in sustainable marketing: A strategic approach to social responsibility. D'Souza, C., Taghian, M. & Polonsky, M. (eds.). Prahran, p. 343-358 15 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2011

  Stakeholder Influences on Environmental Marketing.

  Nair, S. R. & Ndubisi, N. O., 2011, Journal of Management Research (09725814). p. 67-76 10 p. (Journal of Management Research (09725814); vol. 11).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Environmental Marketing 100%
  • Stakeholder Influence 100%
  • Relative Importance 100%
  • Marketing Practices 50%
  • Influence Degree 50%
• 2005

  Challenges to the practice of environmental marketing

  Nair, S., 2005, Marketing Strategies for Emerging Markets. Nargundkar, R. & Panda, T. K. (eds.). New Dehli

  Research output: Chapter in Book/Report/Conference proceeding › Chapter