Marketing and Entrepreneurship

Research output

Research output per year 2003 2021 2022 2023 2024

• 831 Citations
• 11 h-index
• 48 Article
• 43 AIB Review - scholarly output
• 32 Conference paper
• 23 Chapter
• 25 More
  • 10 Conference contribution
  • 7 Conference abstract
  • 3 Book
  • 2 Editorial
  • 2 Specialist publication article
  • 1 Preprint

Research output per year

Research output per year

Search results

• 2016

  Service quality assurance: An effective way to strengthen B2C relationships

  Rasul, T., 26 Feb 2016, p. 75-84. 10 p.

  Research output: Contribution to conference › Conference paper › peer-review

  Open Access

  • Bangladesh 100%
  • Service Recovery 100%
  • Service Quality Assurance 100%
  • Provider Service 100%
  • Customer Relationship 100%

• Social media's growing influence on relationship marketing and corporate culture

  Rasul, T., 25 Sept 2016.

  Research output: Contribution to conference › Conference paper › peer-review

• Using action research to develop a market orientation in an Australian government business enterprise

  Kalendra, D., 1 Dec 2016, In: Action Learning and Action Research Journal [ALARj]. 22, 1, p. 69-96 27 p.

  Research output: Contribution to journal › Article › peer-review

  • Action Research 100%
  • Australian Government 100%
  • Business Enterprise 100%
  • Market Orientation 100%
  • Action Research Study 33%

• Web 2.0 Technologies: Security challenges in Bangladesh

  Rasul, T., 2016, In: Asia Pacific Journal of Advanced Business and Social Studies. 2, 1, p. 185-195 10 p.

  Research output: Contribution to journal › Article › peer-review
• 2015

  Evaluating management's environmental commitment and link with firm's environmental orientation

  Nair, S. R. & Ndubisi, N. O., 2015, Journal of Management Research. Vol. 15. p. 165-178 14 p. (Journal of Management Research; vol. 15).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Marketing Systems 100%
  • Environmental Marketing 100%
  • Environmental Commitment 100%
  • Environmental Orientation 100%
  • Environmental Management 100%

• Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions

  De Vos, S., Crouch, R. C., Quester, P. G. & Ilicic, J., 2015, In: Journal of Accounting & Marketing. 4, 3, p. 53

  Research output: Contribution to journal › Article › peer-review

• Relationship marketing: Key components, impact, applications, future directions and a delphi study

  Rasul, T., 2015, p. 66-72. 7 p.

  Research output: Contribution to conference › Conference paper › peer-review

  Open Access

  • Relationship Marketing 100%
  • Delphi Study 100%
  • Technology-based 16%
  • Marketing Literature 16%
  • Business Impact 16%
• 2013

  Energy Conservation in Rural India: The Impact of Context and Attitudes on Behaviour

  Ajit Prabhu, V., Nair, S. R., Ahmed, P. K. & Ganesh, C., Aug 2013, In: Journal of Asian and African Studies. 48, 4, p. 469-483 15 p.

  Research output: Contribution to journal › Article › peer-review

  • Rural India 100%
  • Rural Households 100%
  • Energy Conservation 100%
  • India 100%
  • Energy Management 66%
  4 Citations (Scopus)

• Reasons and Influences of the Practice of Environmental Marketing

  Nair, S. & Ganesh, C., 2013, In: Journal of Management Research. 13, 2, p. 77-88 12 p.

  Research output: Contribution to journal › Article

  • Environmental Marketing 100%
  • Environmental Impact 100%
  • Highest Profit 50%
  • Indian Organizations 50%
  • Customer Empowerment 50%
• 2012

  Astronomical Tourism (Astro-Tourism) in Cebu, Philippines: Essential Features in Selected Destinations and its Complementing Visitor Attractions

  Soleimani, S., 2012.

  Research output: Contribution to conference › Conference paper › peer-review

• Carbon Credit - An Indian Perspective

  Singhal, N., Singhal, N., Gupta, H. & Goel, R., 3 Sept 2012, In: Udyog Pragati, Vol. 32, No. 4, October-December 2008.

  Research output: Contribution to journal › Article

  • India 100%
  • Indian Perspective 100%
  • Carbon Credits 100%
  • Certified Emission Reduction 100%
  • Carbon Credit 100%

• Towards sustainable marketing systems

  Nair, S., 2012, Readings and cases in sustainable marketing: A strategic approach to social responsibility. D'Souza, C., Taghian, M. & Polonsky, M. (eds.). Prahran, p. 343-358 15 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2011

  Managing customer satisfaction in the corporate hospitals: ISBN: 9788183874489

  Goel, R., 2011, Delhi: Serials Publications.

  Research output: Book/Report › Book

• Stakeholder Influences on Environmental Marketing.

  Nair, S. R. & Ndubisi, N. O., 2011, Journal of Management Research (09725814). p. 67-76 10 p. (Journal of Management Research (09725814); vol. 11).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Environmental Marketing 100%
  • Stakeholder Influence 100%
  • Relative Importance 100%
  • Marketing Practices 50%
  • Influence Degree 50%

• The perceptions of respondents on the potential of astro-tourism in Asia

  Soleimani, S., 2011.

  Research output: Contribution to conference › Conference abstract › peer-review
• 2008

  Business Incubator Services and Benefits

  Flavel, R. & Kalendra, D., 2008, In: Gibaran Journal of Applied Management. 1, p. 40-69 29 p.

  Research output: Contribution to journal › Article

  • Business Incubator 100%
  • Case Study 100%
  • Enterprises 100%
  • Company 100%
  • Technology Park 100%

• Green entrepreneurship and relationship environmental marketing (Ge-Rem) - a proposed conceptual model

  Nair, S. & Menon, C. G., 9 Mar 2008.

  Research output: Contribution to conference › Conference paper › peer-review

• Holistic Environmental Quality System (HE QSM) for SME productivity - a conceptual model

  Nair, S., 3 Jul 2008.

  Research output: Contribution to conference › Conference paper › peer-review
• 2005

  Challenges to the practice of environmental marketing

  Nair, S., 2005, Marketing Strategies for Emerging Markets. Nargundkar, R. & Panda, T. K. (eds.). New Dehli

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2004

  Challenges to the practice of environmental marketing

  Nair, S., 21 Dec 2004.

  Research output: Contribution to conference › Conference paper › peer-review
• 2003

  Specifying concurrent system in object Z: A case study of house alarm

  Ashraf, M., Hoque, A., Rasul, T., Ashraf, M. & Ali, H. B., 23 Dec 2003.

  Research output: Contribution to conference › Conference paper › peer-review